Mrkunlex Below are 7 proven strategies to improve
your Adsense revenue:
1. Size/Location:
This is one of the most common factors
involved in getting low vs. high CTR.
You should try putting Adsense ads around
the content and above the fold. (Above-the-
fold ads perform far better than below-the-
fold ads!)
You can blend the ads with your site design.
Something that bloggers often ignore are
link-based ads. Link-based ads are different
from banner ads, and they don’t decrease the
CTR of main ads if optimized properly. I
usually prefer to keep these types of ads on
the header navbar.
When you are designing a website for
Adsense income, you should keep the
AdSense heatmap in your mind. This way
you can easily create Adsense-optimized
themes and designs for your new site.
Here are some of the Adsense sizes which
work best:
336 * 280 : Large Rectangle
300*250 :
728*90
160*600
As you can see, in the Adsense world size
matters.
Organic Traffic /U.S :
Adsense ads perform best when your traffic
is from search engines.Also, interest-based
ads might not perform as well if you are
getting more direct traffic. Many people
complain about low CPC and low Adsense
income despite leaving millions of
impressions per month. This is mostly due to
CPC and traffic sources. Start targeting traffic
from countries like the U.S.A and the U.K, and
you will end up getting high CPC.
2. Adsense for Search: Add extra
revenue source
Adsense offers many ways to monetize your
site, and you should try to take advantage of
all ad types. Adsense for Search not only
helps you monetize, but it also helps with
user navigation.
Adsense section targeting: Make ads more
relevant
Adsense is a contextual ad network that
works based on the content of your page,
and this includes your header and footer. So
ads shown via Adsense must be highly
relevant to the context of your article.
Adsense section targeting is a quick
technique to add two lines of code before
and after the content, thus targeting your ad
to the content.
Image or Text Ads:
One of the myths of AdSense is that image
ads work better. By blocking an ad type or
ad category, you decrease the competition on
your ad, and this also decreases the CPM of
your ads. I prefer to use both ad types.
3. Ads between posts:
If you want to increase Adsense revenue,
you can easily configure Adsense ads to
match with your page background and colors,
and add 468*60 image ads or text link ads in
between posts. You can also add 7-10
pictures, keeping in mind that you want to
offer a good user experience to your readers.
Make sure to add enough space between ads
& content, so that it doesn’t violate AdSense
policies.
4. Placement targeting:
This is one idea which many bloggers are not
implementing. When you create a channel,
you have the option to add more details
about your ad types, and then put your ad up
for auction in the market by opting for
placement targeting. This increases the
competition, and the ad value on your site
goes up. You must enable this manually for
every custom channel. To enable placement
targeting on your existing custom channel, log
in to your Adsense account > My ads >
Custom > Custom Channels. Next, click on
one of the names and a screen will pop up.
Simply add the details and put a checkmark
at placement targeting.
5. Adsense Category blocking:
In the new Adsense interface, the category
blocking feature has become much easier to
use. You can quickly see which categories of
ads are performing poorly, and you can block
those categories. I usually block the
categories which have a good percentage of
impression but a very low earnings
percentage. This can also be configured via
your “allow” and “block” ads page.
6. Adsense for Youtube:
If you are a video publisher or if you upload
videos to YouTube, you can monetize your
copyrighted video using the YouTube
publisher program. I have been using it for a
long time, and it performs really well.
Performance, of course, depends on the
amount of traffic your YouTube videos get,
but currently Adsense for YouTube is making
almost $40-45/month. Here is a guide to get
started:
Experiment:
If your only source of income is Google
Adsense revenue, then perhaps these tips
will be helpful to you. It is important to test
various things and see what works the best
for you. For example, you can play with link
colors and see which link color combination is
generating maximum CTR, etc.
Feel free to share a tip which has worked
well for you and has helped you to increase
your Adsense revenue.
If you are not approved for Google AdSense,
you can have look for other posts published
here at MediaBlare regarding alternative
monetization programs.
7. Adsense Blacklist URL’s :
Adsense Blacklis
t
There are many advertisers which pay very
little per click. There used to be a site
showing the Adsense ad “black list”, but if
you have compiled a list of your own or you
know of any site with very poor
performance, you can block that advertiser’s
URL. I have done it myself, and it improved
my revenue by 10% in one week’s time. You
can also block your competitor’s ads from
displaying on your site.

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